About Soviet

Since its inception in 1987, Soviet has built up an internationally recognised pedigree as a jeans wear lifestyle brand. Bespeaking an attitude demanding quality of style and freedom of individual expression, Soviet personifies a new-fangled image, expressed by everyday people, in everyday ways. Focusing on comfort and an elegant yet en vogue approach to fashion, patrons of the brand proclaim that there is simply no better fit.

Soviet stores personify the unique and contemporary feel of the “Real People, Real Denim” theme. A diverse assortment of Soviet products is exhibited in distinctively designed settings, creating a leading-edge and comfortable shopping experience for consumers. Store elements incorporate simplicity of design while remaining expressive and modern. With a comfortable and easy-going ambiance, the experience complements the store atmosphere itself, where you will receive personal attention from friendly and knowledgeable store attendants.

The 4 Major Denim Predictions FW 18/19

The four main predictions for Fall Winter 18/19 denim trends will be explored to educate and inform the denim consumer on what to expect in the coming season. It is very clear that sustainability and innovation will continue to drive the industry forward. A number of...

Soviet Denim Launches Demi Denim

For the third year running, Soviet Denim has launched its highly successful Miss SA denim range, in collaboration with the reigning Miss South Africa, Demi-Leigh Nel-Peters.These partnerships were massively successful in the past, and this year saw Demi, who is about...