The four main predictions for Fall Winter 18/19 denim trends will be explored to educate and inform the denim consumer on what to expect in the coming season. It is very clear that sustainability and innovation will continue to drive the industry forward. A number of key denim trends will retain a sense of nostalgia, the 70’s, 80’s and the 90’s influences will be fused with modern influences for a contemporary feel. To describe it best, vintage silhouettes will be paired with custom patches, sportwear stripes and embellished denim with over the top detailing.
This first trend brings is perhaps the most nostalgic of them all. Looking to the 90s for inspiration, this trend is linked to consumers sense of uncertainty in politically unable times. This trend is set on consumers who looks back at the past to relate to something familiar to feel safe in the current space. This is set to be translated into 1990s silhouettes, sportswear inspired mixes, with a thrifted eccentric touch. Imagine a post norm-core trend, one which is more anti-fashion and ugly than fashion driven. This handicraft aspect includes do-it-yourself trends, such as customised denim patches and detailing, like side seam inserts for a new denim jean silhouette to give denim items a more hand-done and personal look and feel to everyday basics. The DYI part of this trend also revolves around upcycling, taking something already made and making it into something else.
Trend 1: Art-School Indie
This would be an eco-friendly trend, as it is about taking something existing and transforming it into a something new. It’s about basics, norm-core but customised to make them unique – think painting on denim, giving piece an art-school makeover so to speak. Deconstructed denim, such as ripped knees, busted seams and different coloured patches is also a key part of this trend. This is also where vintage lives. But as far as vintage is concerned, this trend is driven by recent vintage – rather than old vintage from the 30s or 40s. This includes unusual proportions, exaggerated sleeves or pants lengths as well as wide jeans.
References & Inspiration
Trend 2: Blue Collar Basics
The Blue Collar Basics, and Art-School are both inspired by similar eras, but this trend is the cleaned up of Art-School Indie. This second trend is said to be driven by society’s disillusion with high fashion and moves on from subcultures and movements like punk, skate and indie to focus on the working class for inspiration. Whereas the previous trend was focused on DYI, this trend looks to clean lines and silhouettes, leaning more towards activewear inspired cuts. Think adidas iconic three striped jogging suit bottoms and the Fila logo sweatshirt, items which were very big in the 1990s which have been re-emerging in style once more. Blue Collar Basics also looks to skewer proportions, playing with fit and volume while meshing different styles and finishes together.
However, unlike the previous trend which is more rebellious at heart, Blue Collar Basics looks reinvent denim by keeping its styling neat and crisp. This trend is more about basics and core uniform dressing, keeping things very clean and simple. But do not think this means boring, as this trend also revolves around the concept of taking something previously unattainable and making it attainable – think Vetements collaborations with Levi’s Champion. It looks to take something, such as a logo or design, which was previously seen as high fashion and subverts into something which is normal, basic and can be used daily. Another key part of this trend focuses on creating something which is almost on the verge of ugly, using different textures, proportions and fit.
References & Inspiration
Trend 3: Post-Denim
This trend shares some attributes to the previous trend, as it is also quite clean but in a more minimalistic way. However, unlike Blue Collar Basics, which is anti-fashion, Post-Denim can be seen as a high fashion driven trend, incorporating new textiles and technical details. It’s very eclectic, but in a runway sense, and more contemporary than the other trends. This trend looks to elevate denim to a higher end fashion item once more, by playing with proportions and design, to ensure it is both functional and aesthetically pleasing. It’s about taking workwear and making it clean, returning to basic but not in a uniform way. The denim overall, or bib and brace, is said to a key part of this trend, but is set to be reinvented to give it a cool, contemporary feel, using pocket play and white topstitching to reinforce the feeling of newness.
Skewered seams, monochrome denim and asymmetrical pockets are also all part of this trend, as is feminine flourishes such as ruffles and frills. Think kimono styled belts to create that nipped in waist” for the perfect hourglass silhouette. This trend also looks to explore what denim is going to look like in the future, so it focuses on the more technical aspects of denim, such as fabric innovations. Think denim fabrics which aim to keep you cool or warm, smart denim which responds to touch or non-denim fabrics which look like denim but aren’t. These new denim fabrics will be used to create pieces which may look like classic items, but really are flipped on their heads – think flared jeans which have been cropped at the ankle, with ripped bottoms and a twisted seam line as deconstruction is also key to this trend, or tonal denim dressing.
References & Inspiration
Trend 4: Beatnik Bohemian
This is the most eclectic trend of the 4-major denim predictions. It’s called Beatnik Bohemian as the beatnik aspect is taken from the 50s and 60s, and the boho is very bohemian, opulent, luxurious and embellished. the trend can be described as ‘retro vintage meets bohemian fashion’, as it brings together numerous cultural influences from around the world. This trend is also inspired by newer denim markets, such as South America, who are looking to their own history and creating new looks from it. The trend looks at the history of the classic American denim and merges it with culture influences, such as pairing a kimono sleeve with western stitched detailing to reinvent the denim jacket. Think of it as a far-east meets west hybrid. Rodeo inspired looks, such as exaggerated yolks, embroidery patches and bedazzled jackets are also part of this trend, although they have become more stylized and sophisticated and less kitsch.
This trend also brings together tailoring, with over the top embellishment and embroidery in a dandy meets Spanish matador, mid-century playboy over the top style. Pajama dressing, with decorative trimming or playful embroidery is also a key part to this trend when it comes to styling this trend. It’s about combining that sharp tailoring with a 50s vibe, think spread collar, and a bit of dandyism. Although Beatnik Boho is about mixing up eras, everything does have a bohemian feel to it, which ties it all together.