Trend Alert: Moms and Tots Matching Outfits

Trend Alert: Moms and Tots Matching Outfits

While it certainly isn’t a new trend, it seems to be gaining more and more popularity as the years go by – we’re talking about moms and tots matching outfits, otherwise known as ‘twinning’. The trend revolves around dressing your little one in a similar outfit...
Embracing Casual Chic on Braai Day

Embracing Casual Chic on Braai Day

It’s National Braai Day on Saturday, the 24th of September, which means that most of us will be spending the day outdoors in the sun, laughing, and making memories with our nearest and dearest in front of a proudly South African braai fire. Knowing this, the last...
Soviet’s Top 5 Fashion-Forward Instagram Accounts

Soviet’s Top 5 Fashion-Forward Instagram Accounts

Can’t get enough of fashion? No worries – Soviet has selected our top 5 fashion-forward Instagram accounts for your viewing pleasure. Let us know your favourites in the comments section below. Eva Chen @evachen212 As Instagram’s head of fashion, Eva Chen...
Live Your Dreams in Our Jeans

Live Your Dreams in Our Jeans

Soviet is very excited to announce that our Live Your Dreams in Our Jeans campaign is officially live! No matter where you come from, who you are or where your passions lie, we all have dreams… Aspirations that give us direction and make life worth living. With our...